Communicate with Impact: Strategies for Public Engagement and Influence

Learn to enhance your communication strategies, including messaging, storytelling, digital marketing, and media engagement.

Learners to elevate their communication skills by discovering the essentials of public engagement and traction, understanding their significance and the roles of stakeholders involved.

This course includes:

Learning Outcome

Learn what public engagement and traction are, their importance, and their various stakeholders’ roles
Learn also the examples of successful campaigns in communicating business values.

Modules

This course is structured into comprehensive modules, each strategically curated to provide you with the skills and knowledge necessary for you to understand what you have and make them your biggest weapons:

Meet the Instructors

Ian Yee

Ian Yee is an investigative journalist, producer, and editor at R.AGE. The team's groundbreaking investigative and impact campaigns have garnered nearly 40 major awards in journalism, activism, digital marketing and innovation; as well as two Peabody Award nominations. Ian has also been selected for both the Obama Foundation Leaders programme and Acumen Foundation Fellowship in 2019.