Beyond Bins entails a circulative supply and demand chain between the community, industry players, underprivileged communities, corporate bodies, and our partners, with the objective of putting an end to the seemingly endless loop of plastic waste.
This public campaign also promotes alternative sources of income to underserved communities using small-scale plastic recycling machines, giving waste a newfound value and reinforcing the notion of a circular economy. Part of Beyond Bins is an educational campaign on plastic waste, converting a total of 9000 kilograms worth of plastic waste, and creating new products from them with the help of the underserved communities of Malaysia.
With Beyond Bins, we envisage a behavioural shift and change in perception towards how we see and view plastic waste as a society.